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Warm, Natural Wool Carpet Found in White Bear Lake

Wool has superior texture retention and resilience. Wool carpet typically has superior wear, and it is also naturally fire retardant and self-extinguishing. Wool’s natural soil and stain resistance allows for wool to entail less cleaning than synthetics. Come into our White Bear Lake location and talk to our interior designers in more detail to find the best wool carpet for your needs. 


Why Wool Carpet?

  • Healthy Indoor Environment
    • An efficient absorber of potentially harmful indoor air pollutants
    • Wool carpeting aids in sound absorption
    • Provides thermal insulation allowing the room installed in to remain a comfortable temperature
    • Ability to effectively buffer heat and moisture
    • Wool carpets outperform nylon carpets in their capacity to purify indoor air
  • Wool carpet is naturally flame resistant
  • Environmental Responsibility

Come into one of our 3 stores and talk to our interior designers in more detail.


Masland’s StrongWool™ Carpet makes a difference!


Making a commitment to environmentalism means more than recycling carpet. It involves finding the most effective and least wasteful methods of making products from the start. Wools of New Zealand represent the world’s largest exporter of wool for carpets. They take their position of environmental responsibility seriously. To fill their commitments, they work aggressively to improve indoor air quality, reduce landfill waste, minimize water usage and conserve energy. The wool shorn from sheep is completely natural. It is composed entirely of amino acids, the building blocks of life. Wool is sustainable, renewable and biodegradable. It is produced from a totally renewable resource – grass – and is thus environmentally sound. Sheep can be shorn every nine to twelve months. In soil, wool readily biodegrades to produce nitrogen, sulfur, carbon dioxide and water, which are all plant nutrients. No internationally banned pesticides are used for animal welfare and protection, making the New Zealand sheep industry one the world’s greenest animal production systems.


SmartStrand with DuPont Sorona renewably sourced polymer is made, in part, with naturally occurring sugars from readily available and renewable crops. Sorona’s key fiber ingredient is Bio-PDO, produced from corn sugar. By utilizing this central ingredient, of Sorona can be made from renewable resources instead of the more limited petrochemical-based ingredients that are used in most other carpets. And production of Sorona, when compared to production of an equal amount of nylon 6, uses less energy and reduced CO2 emissions. So every 7 yards of SmartStrand with DuPont Sorona used in a home saves enough energy and resources to equal one gallon of gasoline – a total savings of up to 10 million gallons – all without sacrificing performance. Given the rising demand for eco-friendly products, SmartStrand is the ideal carpet for today’s consumers.

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